[轉貼] Hankook是Premium Tire製造商 (Tire Reviews)

http://www.tyrereviews.com/Article/Hankook-are-a-Premium-Tyre-Manufacturer---
Heres-why.htm
Hankook是Premium Tire製造商 - 這就是原因
二十多年來，普利司通，大陸，鄧祿普，固特異，米其林和倍耐力一直被稱為“六大” - 全球唯一的優質輪胎製造商。
優質輪胎製造商
雖然這個標題至少部分是出於歷史原因，但有許多可量化的因素使這些製造商“溢價”。
什麼使輪胎製造商高級？
除歷史外，還有三個關鍵因素使得六大因素領先於所有其他製造商。
營業額
六大行業一直是行業中最大的營業額，直到最近，還有很大的利潤率。
Prestige OE Fitment
韓泰保時捷
新車過去只用於裝配工廠的優質輪胎，而最近中檔/二線品牌已經贏得了更多“普通”汽車的OE裝備，高性能汽車，如寶馬M，奧迪RS，保時捷都仍然專屬配有優質輪胎。
檢測結果
直到最近，獨立輪胎測試一直由六大製造商主導，產品明顯優於更便宜的替代品。
韓泰如何疊加？
在過去十年中取得良好進展的所有中檔/二線品牌中，韓泰一直處於領先地位。
多年來，它一直在贏得OE車輛裝配，目前正在提供包括奧迪RS和保時捷在內的46個品牌和336種車型，這是一項巨大的成就。
韓泰奧迪RS4
他們的測試結果也在穩步提升，自2016年以來，他們所有的光環輪胎模式都已經過試驗，或者已經排在前三位，領先於其他優質製造商。這給了韓泰三個“優質”因素中的兩個。
憑藉早在2016年的測試勝利以及成熟的OE投資組合，營業額一直是一個難點。所有這一切現在都發生了變化，因為在2018年，韓泰在全球輪胎銷售中超越了倍耐力。這讓Hankook獲得了三個榮譽，因此很少有輪胎製造商意識到這一點。
業內的每個人都在悄悄地將韓國作為一個看似時代的閉門造價的優質製造商，並且對品牌的尊重從未如此高漲。最近由行業專業人士輪胎行業研究部首席執行官David Shaw進行的一項調查顯示，Hankook在輪胎製造商，輪胎批發商以及少數上游供應商中受僱，他們在品牌組合方面被評為第六大輪胎製造商。和市場地位。
截至目前，Tire Reviews正式將Hankook歸為優質輪胎製造商。

Hankook are a Premium Tyre Manufacturer - Here's why

For over two decades, Bridgestone, Continental, Dunlop, Goodyear, Michelin and Pirelli have been exclusively known as the "big six" - the world's only premium tyre manufacturers.

While this title has at least in part been for historic reasons, there are a number of quantifiable factors which make these manufacturers "premium".

What makes a tyre manufacturer Premium?

Other than history, there are three key factors which have made the big six sit head and shoulders above all the other manufacturers.
Turnover
The big six have always had the biggest turnover in the industry, and until recently, by a significant margin. 
Prestige OE Fitment

New cars used to exclusively be fitted with premium tyres from factory, and while recently midrange / second tier brands have been winning OE fitment on more "normal" cars, high performance cars, such as BMW M, Audi RS, Porsche all are still exclusively fitted with premium tyres.
Test Results
Again, until recently, independent tyre testing has been dominated by the big six manufacturers, with the products having a clear advantage over cheaper alternatives.

How does Hankook stack up?

Of all the mid-range / second tier brands making really good progress over the past ten years, Hankook has been leading the way.
It has been winning OE vehicle fitment for a number of years, and is currently supplying 46 brands and 336 vehicle models, including Audi RS and Porsche, which is a huge achievement. 

Their test results have also been steadily improving, and since 2016 all their halo tyre patterns have either been test winning, or have placed in the top three positions, ahead of other premium manufacturers. This gives Hankook two of the three "premium" factors.
With test wins as far back as 2016, and an established OE portfolio, turnover has always been a sticking point. All this has now changed, as in 2018 Hankook overtook Pirelli in global tyre sales. This gives Hankook the trio of accolades so few tyre manufacturers have ever realised.
Everyone in the industry has been quietly calling Hankook a premium manufacturer behind closed doors for what seems like an age, and the respect for the brand has never been higher. In a recent survey by David Shaw, CEO at Tire Industry Research of industry professionals, many of them employed by tyre makers, some in tyre wholesale and a few in upstream suppliers, Hankook were firmly voted as the sixth tyre manufacturer in terms of brand portfolio, and market position.
As of now, Tyre Reviews is officially categorising Hankook a premium tyre manufacturer.