其實還是老話一句,畢竟現在身分不同了,發言代表著公司,有時候一些消息或是第一手新聞,不是我想上來分享就能分享的;而且現在01管得很嚴,有時候都還不清楚是怎麼回事,文章就被下架了!又或者文章辛苦打完,也沒有違反板規,結果一遇到有心人士,又把文章淪於口水戰,甚至只是看到是我Po的文,不管三七二十一,就先開炮!到最後文章不是被封鎖,不然就是原本的好意被模糊焦點!常常一想到這裡,原本想Po的文,最後又放棄!
今天會想上來Po文,一方面想把Saab的近況整理一下跟大家分享,最重要的,是看到之前7/7日一個網友Po的"2012 Saab 9-4X 獲IIHS安全首選"文章而有感而發!
有感而發!這怎麼說呢?一篇對Saab那麼正面的文章,結果回應竟然是0,而只要是負面新聞的,卻都可以蓋大樓!而且一瞬間可以匯集到各個品牌的支持者一起來共襄盛舉,好不熱鬧?!正所謂壞事傳千里,我想便是如此!

Anyway,我先附上原廠的外電新聞翻譯如下:
Saab 9-4X Joins Saab 9-5 Sedan in earning Top Safety Pick 2011
繼Saab 9-5後 Saab 9-4X再獲IIHS最安全車首選
Trollhättan, Sweden: The new Saab 9-4X crossover has earned ‘Top Safety Pick’, the highest rating for crashworthiness awarded by the Insurance Institute for Highway Safety (IIHS) in the United States. Only three weeks ago, the Saab 9-5 Sedan received the same accolade.
全新的Saab 9-4X跨界休旅獲IIHS美國高速公路安全保險協會撞擊測試評選為Top Safety Pick最安全車首選,三周前,Saab 9-5轎跑才剛獲同樣殊榮
“To achieve two Top Safety Picks in three weeks is, of course, extremely gratifying,” says Per Lenhoff, Head of Safety Development at Saab Automobile. “Our main priority is always the protection of real people in real accidents, but the IIHS tests are a valuable guide for consumers and it is important for us to achieve good results.”
在『短短三周內接連贏取2項Top Safety Pick最安全車首選,我們當然非常滿意』,Saab 汽車安全發展部門首席工程師Per Lenhoff說到:『我們對汽車安全首重的還是真實意外中的乘員安全,然IIHS測試卻是所有消費者購車時的參考指標,且達此成就對我們來說非常重要』
IIHS is a research and communications organization funded by auto insurers in the US. The test procedures include front impact (offset) and side impact crashes. Seat/head restraints are also tested in a simulated rear-end impact to assess protection against whiplash injuries and the roof structure is tested to assess vehicle rollover protection.
IIHS由美國汽車保險公司所聯組的研究與傳播組織,其汽車撞擊測試項目包括了前方撞擊(偏位)、側邊撞擊、後邊戇擊以模擬座椅/頭枕對頸椎受創之保護程度,及車頂結構壓力測試以評判車體的翻滾保護程度
Performance is rated as ’Good’, ’Acceptable’, ’Marginal’ or ’Poor’ in each of the tests and to achieve the ’Top Safety Pick’ award, cars must achieve the highest rating in all four procedures and should also be fitted with ESP®.
各測試項目中,各有”Good良好”、”Acceptable可接受”、”Marginal及格邊緣”及”Poor不佳”四種評分等級,當受測試車款在四個測試項目中都名列前茅、且標配ESP電子動態穩定控制系統,方能獲得Top Safety Pick。
相信支持Saab的車迷朋友看到9-4X繼9-5之後拿下Top Safety Pick 2011的新聞,一定非常的與有榮焉!畢竟這兩個月以來總是看到一些打擊品牌的不好消息!
其實,不論是要成立一間公司,還是要把子公司從母公司獨立出來,不是說走就走,說要成立就能成立的,往往需要周詳的計畫,更重要的,是資金的到位以及運用;試想之,一般人光是要開一間店或是設立一間公司就已經夠難的了,更何況是一個跨國大企業,而且又是一個原本母公司經營不佳的子公司,想要脫胎換骨,實非易事!
長榮集團張榮發在創業當時只有三艘中古船在營運,不料三艘船接連發生事故,不用說賺錢,連修船的費用都沒有!當時他向彰化銀行借台幣50萬元,卻遭受到百般刁難!結果,現在他的長榮集團成為東南亞最大的航運公司,甚至目標成為世界第一的海運大王!當時看衰他的彰化銀行,現在成為張榮發每次演講時提到的一個趣聞!
看到這個故事,我想到在大學時代,因為唸設計,所以在購買電腦時,考慮蘋果電腦;記得那時,全世界的蘋果電腦佔有率跌落到只剩2.7%,股價更是一直跌,許多同學紛紛轉到Windows系統的懷抱;電視或是網路新聞裡也常看到Apple營運不善,即將走入歷史的負面消息!結果呢?現在蘋果相關產品市佔率已經是全球前三大!
當時沒有這樣子的堅持,又怎麼嚐到最後的果實?
如果Saab就像這些負面消息所言,而原廠還傻傻的繼續送車輛去作撞擊側試,然後得到Top Safety Pick,而且還兩部車先後再三星期內獲得這個頭銜,並且跟消費者說這是最安全車的首選!?不是很矛盾的一件事嗎?
有哪個在金融海嘯期間消失或即將消失的品牌,能夠獲得這樣的殊榮?
正因為這樣的堅持,Saab的獨到造車理念與技術,才能讓它在這波金融海嘯之下倖存下來,並且獲得許多買方的注意以及投資,說真的,汽車品牌就只有那麼多,如果要提升自己的技術,收購大車廠一定是最快的方法!對於陸資而言更是如此,但是絕大部分的品牌在對岸都已經名花有主了,如果想要從這龐大的市場中分一杯羹,是必要尋找其他的還沒進場的品牌;但是偏偏所剩下的品牌不是太小,就是技術不夠好,不然就是對大陸民眾的觀感不佳,也因此Saab在這個時候一出現便成為各方角逐的對象!無奈的是,要出資一個跨國的產業除了資金之外,政治也佔很大的因素!一談到政治,許多事就變的更複雜了!這兩個月的新聞,其實就是各方角力下的結果!試想之,要成就一個生意,光是合夥人要選誰就有的忙了不是嗎?只是時間拖的越久,大家就會越擔心,媒體也會越關注,一有風吹草動,看到黑影就開槍!也不管真實的情況如何,標題聳動就好!到現在原廠已經宣布短期資金到位了,中長期的資金也在各方的協議之下陸續準備好,但是哪個之前有報導負面新聞的媒體會出來宣佈?說Saab目前資金無虞,順利度過難關,並且提出未來計畫!?無形之間,除了對Saab這個品牌,更對台灣商富經營32年以來的努力造成不小傷害!
以下為7/4原廠外電翻譯:
Swedish Automobile, Saab Automobile, Pang Da And Youngman Convert Non-Binding MoU On Equity Investment Into Binding Agreement And Agree On Additional New Product Joint Venture Subject To Regulatory Approvals
瑞典汽車集團、Saab汽車、龐大集團與青年汽車 轉換非限制資產投資合作備忘錄為最終協議,並協議新產品發展合資計劃項目報請核准
Trollhättan, Sweden: Swedish Automobile N.V. (SWAN) and Saab Automobile AB (Saab Automobile) today announced the signing of final agreements with Pang Da Automobile Trade Co., Ltd. (Pang Da) and Zhejiang Youngman Lotus Automobile Co., Ltd. (Youngman), thereby converting the non-binding memorandum of understanding relating to the equity investment of Pang Da and Youngman announced on 13 June 2011 into binding agreements subject to regulatory and other third party approvals. Moreover, Saab Automobile announces a conditional agreement with Zhejiang Youngman Passenger Car Group Co., Ltd. (Youngman Passenger Car) on the formation of a Sweden-based joint venture company for the development of three new product Saab models (NPJV).
瑞典汽車集團與Saab汽車今天宣佈與龐大汽車、青年汽車簽定最終協議,因之將原先在6月13日非綁定合作備忘轉換成俱約束力的協議送審項目交由其他第三方核准,更進一步的,Saab宣佈與浙江青年乘用車集團達成有條件協議,將成立以瑞典為基地開發三台新車的合資新公司
The non-binding MOU announced on 13 June 2011 between SWAN, Saab Automobile, Pang Da and Youngman in terms of which Pang Da and Youngman will make an equity investment in the total aggregate amount of EUR 245 million in SWAN have now been incorporated in binding agreements, while the parties continue working towards execution of binding agreements for a strategic alliance consisting of a tripartite distribution joint venture and a tripartite manufacturing joint venture for Saab-branded and child brand vehicles in China. The agreements are subject to approval from relevant authorities. The agreements allow for the return of Mr. Vladimir Antonov as a shareholder/financier of SWAN and Saab Automobile which the parties expect as soon as the parties at interest have cleared him.
6月13日由瑞典汽車集團和Saab宣佈與龐大、青年簽定的合作備忘涉及總金額2億4500萬歐元的資產投資此刻合併成為俱約束條件的協議,合作夥伴將就三方合組經銷公司,及三方合組在中國製造Saab品牌及子品牌之公司的策略聯盟繼續執行後續,此協議項目將由相關單位審核,此協議也允許讓安托諾夫成為瑞典汽車集團與Saab的股東/資本家,合作方們期許儘速讓安托諾夫入股
The NPJV will be 50 percent owned by Saab Automobile and 50 percent by Youngman Passenger Car, and forms the foundation for an expansion of the Saab product portfolio with three models which until now did not form part of Saab Automobile’s current and future product portfolio. As such the NPJV will focus on developing three completely new Saab vehicles: the Saab '9-1', Saab '9-6' and Saab '9-7'.
新產品合資公司將由Saab與青年各擁有50%,新成立公司將在現有及未來Saab產品計畫陣容外延伸出三個全新產品,新合資公司將聚焦於開發三個完全新的產品車型:Saab 9-1、9-6與9-7
Within the development process of these three new vehicle lines, Saab Automobile will be responsible for controlling and managing the design, the development and testing process to the start of production and providing other necessary technical and quality control support. For this, Saab Automobile will source existing capabilities and expertise from its state-of-the-art technical development department in Trollhättan. Youngman Passenger Car will be responsible for providing the necessary financial investments in the joint venture.
此三車型產品線的開發進程中,Saab將負責設計的控制與管理、量產前的研發與測試階段,提供其他必要的技術與品管支援,針對此,Saab將從既有位於Trollhattan的技術研發部門獲得研發能力與專業知識,而青年汽車將負責提供合資公司必要的資金投入
The agreement on NPJV is also subject to approval from relevant authorities, which SWAN, Saab Automobile and Youngman Passenger Car hope to obtain timely.
此新產品合資公司協議也將受相關單位進行審核,瑞典汽車、Saab與青年希望能即時得到核准
Victor Muller, CEO of SWAN and Saab Automobile said: "I am pleased to announce the signing of binding agreements (subject to obtaining regulatory approvals) with Pang Da and Youngman, as it underlines the confidence of all parties in a successful tripartite partnership. Establishing the New Product Joint Venture is a major step for both Saab Automobile and Youngman Passenger Car and marks the start of an exciting new partnership. This joint venture offers Saab Automobile the opportunity to develop models that were not envisaged nor funded in our original business plan: for instance, we will now be able to develop a small entry level Saab, a car that has long been on the top of our wish list."
瑞典汽車集團兼Saab汽車CEO的Muller說:我很高興地宣佈與龐大及青年完成限制條件協議的簽署(須獲得監管部門批准),這強化了三方成功合作的自信,建立新的產品合資公司部份對Saab與青年汽車來說是最重要的一步,它開啟一個令人振奮的新合作關係,此合資公司提供Saab原事業計畫設想之外的新產研發:此刻Saab能立即發展我們期待已久最渴望獲得的小型入門車款
Mr. Pang Qingnian, CEO of Youngman, added: “The agreement on the New Product Joint Venture brings together the best of both worlds, merging the industrial and financial strength of Youngman Passenger Car with the state-of-the-art technical expertise of Saab Automobile. The Saab '9-6X' and Saab '9-7' will be key to enhancing the prestige of the Saab brand to an even larger group of customers in China and the US, while the entry level Saab '9-1' will appeal to urban motorists around the globe.”
青年汽車總裁龐青年補充說:新產品合資公司完美兩造,結合了青年的財務優勢與Saab領先的研發專業技術,Saab 9-6X與Saab 9-7將是Saab品牌建立聲望、搶攻中國與美國最大汽車消費群的致勝之鑰,而Saab 9-1入門車將進佔全球都會小車市場
Mr. Pang Qinghua, CEO of Pang Da, commented: “I am very happy to have signed binding agreements with our partners, which further feeds my confidence in a successful future for Saab Automobile. We were already impressed with Saab’s current and planned product portfolio to date and with the addition of three new Saab models, the brand will be even better positioned to meet demand in markets around the world and China in particular.”
龐大汽車總裁龐慶華評論道:我非常高興我們的合作方簽署這項限制條件協議,我對Saab汽車未來成功充滿信心,此前我們對Saab現有及計畫推出之產品已印象深刻,現在又多了三個新車型,對全世界車市需求尤其是中國市場,Saab品牌將佔據更有利的位置
在發表了上面所述的新聞稿後兩天;原廠也於7/6再度發佈新聞表示,日前由瑞典資產公司洽購Saab不動產50.1%的交易已正式獲得瑞典政府、EIB銀行以及NDO政府債務局的核可批准。此筆交易將挹注Saab 2.55億瑞典幣的資金(約合台幣12億),其中絕大部份以現金支付,小部份為可轉讓公司債券。甚至瑞典資產公司可在30天內將交易上限擴大到3億瑞典幣,而7/7也完成了此交易所有細節。
簡言之, 過去幾周Saab總共拿到6,100萬歐元的資金(台幣約25億), 同時Saab也持續與各方商議以獲取更多短期資金, 包括懸宕許久的EIB貸款等。
真金不怕火煉,等到一切穩定,相信Saab一定會振作起來的,誠如原廠所言,接下來的9-1、9-6X、9-7車款確定要在最短的時間之內研發出來,而9-5 Sportcombi也即將在年底開賣,9-4X也即將於明年出現在台灣Saab的展示間!接下來的這幾年,將是Saab很精彩刺激的時刻,而我們有幸能夠身在其中,一起看著這個品牌重新出發;一起面對未來的挑戰!
以上的整理,希望能夠讓同好們更清楚了解現在Saab所面臨的狀況,以及資金方面的相關動向。看到大陸市場的蓬勃以及volvo在陸資挹注後的茁壯,相信Saab一定有機會可以東山再起的!畢竟提高銷售數字是目前的當務之急!有心人士就不用借題發揮了!因為到底是好還是不好,相信接下來的數字就會說話;而消費者也是聰明的!如果東西不好,哪有人願意掏錢出來買單?說甚麼Saab護衛隊,也都要先成為車主不是嗎?
對於新的客人而言Saab的車子如何?我想才是最重要的,而這個答案,只能用時間去證明吧!?
謝謝大家耐心閱讀!字多請見諒!