• 2

SAAB20年,虧?還是......

常常聽到這裡許多其他品牌的車主或是對SAAB有質疑的人會提出SAAB虧損20年的論點
有的人會認為虧損那麼多本來就會走到這種地步!

但是對SAAB有興趣的客戶常常到了展示間或是遇到SAAB的車主

都會聽到Saab絕對沒有虧損20年這個論調,是GM的關係....
久了大家也不知道到底真實的情況是如何!!

隨著SAAB收購案漸漸接近尾聲
許多當時沒有的答案,現在也都漸漸浮出檯面!

不管您是信還是不信!!

以下文章是由Genii的瑞典合作標購Saab的伙伴 Lars Carlström攥寫
Lasr是瑞典人,為了要拯救Saab,自己站出來聯合Genii集團一起標購, 目前也是Genii發言人

目前GM還在審閱最後3家投標者,而 Lars竟然敢站出來澄清以下事實, 無法猜測是因為他們覺得沒機會了乾脆挺身出來為Saab申冤, 還是另有其他目的?

下列貼文是由瑞典文由Google翻譯成英文->再由商富公司的Alan副總整理,我潤稿之後再po上來,內容多為商用英文, 若有翻譯錯誤還請指證!

原始發表在 DI.se 的報導裡(瑞典文), 日期是1/20上午
http://di.se/Nyheter/?page=/Avdelningar/Artikel.aspx%3FArticleID%3D2010\01\20\368436%26sectionid%3DEttan

此報導也轉登載在Saabsunited(英文)
http://www.saabsunited.com/2010/01/lars-carlstrom-saab-editorial-in-dagens-industri.html

....................................................................................................................................................


瑞典背叛Saab!!

2010-01-20 07:41

The prerequisites for Saab has never been better. Yet it has been impossible to attract Swedish investors. They have taken on a negative and totally incorrect analysis, writes Lars Carlström, spokesperson for the Genii.
目前狀況對Saab來說從來沒有比現在更好的時候了!曾經,它不去吸引瑞典的投資者。因為他們(投資者)已經被灌輸一個負面及完全不正確的分析,Lars Carlström Genii的發言人投稿說。

Already in early 2009 streamed negative formulations of Saab Automobile from Swedish media. A media meltdown began, value-charged words like "finito" and "kaputt" flourished freely.
早在2009年初經由瑞典媒體對Saab制式的大量報導負面新聞。媒體放任地將"沒機會了" 及"完蛋了"的用詞不斷施灑在字裡行間…….


What values and facts these pundits based their statements on is hard to say. The most common claim, that Saab has been making losses in 20 years, were highlighted. Let us analyze what lies behind:
這些所謂的專家聲明是依據是什麼樣的價值及事實其來源已經很難說明。最常表述被強調的就是Saab已經虧損20年,讓我們來分析背後的原因。


An integrated Saab in GM was to optimize the GM's performance - not Saab. It is considered to be amateurish to draw an equation between Saab Automobile AB's results and performance of Saab's entire global operations because a large proportion of consolidated revenues directly into the GM rather than the Saab.
Saab汽車公司整合進入GM集團的是被來用來提升GM的表現-而不是為了Saab。這只是假裝被用來表現平衡Saab汽車公司的成效以及Saab的全球運作, 因為大部分比例的收入都是直接入到GM公司而不是Saab公司。


Saab Automobile AB's performance is a major component of the allocation and transfer pricing. Saab can not affect currency fluctuations as hedging, materials, production, sales geography and more centrally controlled within GM.
Saab汽車公司的功能對GM於分配及轉換價格上一直扮演為一個主要的角色。Saab不能影響匯率變動, 比如套利, 材料,生產,銷售版圖等等都是被GM集中控制。


The purpose of this has again been optimizing GM's results. Dependence on foreign exchange rates, primarily the euro, pound and dollar, has knocked Saab.
這個目的一直以來都是用來彰顯GM的成效,依據外幣交換匯率,主要有歐元,英鎊及美元,而這都已經打擊到Saab。


Production development plan, which also managed centrally, provides long life cycles in which the benefits of newer cars can not be realized. Saab outgoing 9-5-model is now 12.5 years old.
生產研發計畫也是被集中管理,,它提供一個很長生命週期的產品而無法顯現在較新型的汽車上擁有的優勢。Saab即停產的9-5車型已經有12.5歲。


In a large multinational companies such as GM optimize the performance of the group and not individual units or brands. Nobody knows about Cadillac, GMC, Chevrolet has made money through history.
在一個龐大的橫跨多國的公司, 比如GM, 會優化其集團的表現而不是表現在單獨個體或是品牌上。沒有人知道像Cadillac, GMC, Chevrolet在他的歷史裡是否真的賺錢


The loan from the European Investment Bank, EIB, has been a hot topic over the last year. The debate has been whether the state should step in and prop Saab with warranties or not. Opinions have been many.
從歐洲投資銀行EIB的貸款, 在過往一年裡曾經是一個熱門話題。這項辯論討論國家是否應該介入以擔保來支持Saab。而意見一直非常的多。


However, the government decided to provide guarantees to the EIB for Saab. The risk of the state is very low because the State has pledges throughout the Saab. These burdens are mainly valued at scrap value. Assets far exceeding the 400 million euros, just over 4 billion, as the warranty covers.
無論如何,(瑞典)政府決定對EIB給Saab提供擔保。事實上政府的風險是非常低的, 因為政府透過Saab也獲得抵押品。這一些包袱主要價值在於報廢金額。總資產遠超過四億歐元,恰好超過四十億瑞典幣,猶如堅強的保證。


Everyone should be here bear in mind that this is a loan to be repaid. Market interest rate payable on EIB loan during its seven-year maturity. Saab is in the entire state duration of the guarantee to pay a premium to the State.
每個人應該將這個絕對可以償還的貸款牢記在心。而市場利率足以支付在七年到期期間的EIB貸款。Saab是在一整個國家的保證下來支付費用還給政府。


Furthermore, Saab will pay all state and EIB all state and EIB advisers. Likewise, Saab will pay for the personnel of the National Debt Office dealing with the matter.
更不用說,Saab將支付所有國家及EIB的顧問,還有支付國家貸款部門對於借貸交涉的相關人員。


This should be weighed against the imputed cost of unemployment, lost tax revenues and the destruction of Trollhättan with disastrous effects for the entire western Sweden.
相對於造成失業的成本,減少的稅收及Trollhättan毀滅所造成整個瑞典西部的災難效應;這項提案應該可以被用來評估!


Saab has today one of Europe's most modern and most efficient car plants. Saab has two completely newly developed models, 9-5 and 9-4X. The company is debt free.
目前Saab具有歐洲最現代化及最有效率的汽車生產工廠。Saab擁有2部全新的已完成開發的車型, 9-5及9-4X。目前(Saab)公司沒有負債


The prerequisites for Saab has never been better - with a business plan that has very good opportunities to make Saab into a leading automotive company in its niche. It is therefore difficult to understand how something so positive has been able to become so negative in the Swedish media. The analysis has been non-existent and has been based on cutting the Spirit rather than facts.
目前的狀況對Saab來說從來沒有比現在更好 -若在它的獨殊品牌領域裡擁有一個完善的計畫會有非常好的機會讓Saab成為一個優勢的汽車公司。但它卻被瑞典媒體轉化成如此負面報導。因為媒體不容易去了解這些事物是多麼正面的!此項分析不曾出現過, 因為過去都是依據在感官上而不是根據事實。


This whole negative spiral has led to the almost been impossible to attract investors to the Swedish Saab. Investors have taken on the medial and wholly inaccurate analysis has flourished.
這整個負面的漩渦已經導致瑞典Saab幾乎不可能去吸引投資者。完全不正確的分析已經一發不可收拾;投資者早已經被媒體蒙蔽了。


Are we in Sweden world's least nationalistic people?
我們在瑞典,難道是世界上最沒有民族性的人嗎?

Lars Carlström
Coordinator, Genii-Ecclestone consortium and a host of other initiatives for Saab


2010-01-22 17:52 發佈
文章關鍵字 SAAB20
我只能說, SAAB加油!!

不管過去怎樣,還是要堅持自己的理想,也希望新買家可以理解SAAB的造車理念及想法
而不是強迫SAAB去做什麼改變來迎合新買家的口味
這樣的SAAB會給我感覺只是一個有logo的SAAB car,裡面的DNA已經不見了
"世上最沒有國家主義的民族"
其實台灣可以買下它 總比自己搞甚自創品牌簡單多了
SAAB 加油
還是有很多人支持你的
嗯~~Saab加油~~
Saab真的是一部好車~~
看到GM這樣對待Saab~~
真的讓我對GM很失望~~
只要GM不搞鬼~~以Saab這麼優良的DNA~~
我想大家都不擔心Saab會到關廠這番田地~~
支持SAAB,SAAB加油,感谢楼主。让我们更了解SAAB!
saab-peter wrote:
常常聽到這裡許多其他...(恕刪)

拜讀完這篇說帖...
關於許多人的SAAB長期嚴重虧損的觀感
確實有很多清楚的觀點和論述...
在這據說即將有最後結局的時刻
(這是SPYKER經由路透社說的不是我說的)
誠心的希望SAAB這樣有個性的品牌可以繼續延續它的商業生命
為車迷提供更多的選擇...
加油
airjim wrote:
"世上最沒有國家主義...(恕刪)


你說嚴董的車是嗎?! 我也很不看好 哈哈

加油Saab!!
Saab會活下來的,加油Spyker,加油Genii!!
GY必敗
SAAB必勝
SAAB加油
  • 2
內文搜尋
X
評分
評分
複製連結
Mobile01提醒您
您目前瀏覽的是行動版網頁
是否切換到電腦版網頁呢?