
以下摘自其網頁:
"Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm
What makes J.D. Power consumer ratings different?
Since 1968, J.D. Power and Associates has been conducting quality and customer satisfaction research based on survey responses from millions of consumers worldwide. We represent the voice of the customer by translating survey responses from consumers and businesses into studies and reports that companies worldwide use to improve their business. In fact, J.D. Power and Associates has developed and maintains one of the largest, most comprehensive historical customer satisfaction databases in existence, which includes feedback on the shopping, buying, and ownership experiences for a variety of products and services.

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