不過 Audi 現在在它最重視的美國市場還是賣的很差。 Audi USA CEO 好像去年說 Audi 要在 2015 年追到 Lexus, Benz, and BMW.
但是 BMW CEO 在一個訪問中說:
Automotive News: Do you see any danger that you could be overtaken by Audi?
BMW CEO Norbert Reithofer: If you look at the entire world-not just Europe, Asia and the USA-Then you see that there are just two luxury manufacturers acting globally: Mercedes and BMW.