Mr. Idris Mootee serves as Chief Executive Officer of Idea Couture, Inc. Mr. Mootee is a highly acclaimed strategy and innovation expert who has a long history of working as a strategy adviser for top executives of Fortune 500s. His partners with clients in all sectors globally to identify their highest-value innovation opportunities, address their most critical challenges, explore strategic options and develop new-game strategies. He served as Senior Vice President, Global Chief Strategist with Blast Radius (a WPP company) and he was responsible for global strategy outputs for clients such as Nike, Nintendo, Intrawest, BMW and AOL. He served as Global Head of Strategy with Organic (an OMG company) with clients such as HP, Bell and Daimler Chrysler. He served as President, Chief Strategy Officer with Live Lowe and Partners (an IPG company) with clients such as HSBC and MasterCard, Chief Strategist with CBIZ e-solutions (CBIZ) and consultant with McKinsey. He frequently speaks at business conferences and executive retreats. His speeches and writing makes the case that executives need to fundamentally re-think business strategy at three levels: developing new capabilities to innovate strategically, apply design thinking in strategy making and institutionalizing innovation in large corporate settings. He received extensive management education from the London Business School, Harvard Business School and London Brunel Graduate School. He is currently a visiting Professor in strategy at Master of Innovation at CEDIM.
看來王雪兒接CEO後終於有不同於貽笑大方火腿腸（give me a break.....)的行銷思維，以老夫淺見，Idris Mootee 算是國內企業全球能見度最高、學經歷可以搬得上國際檯面的行銷總監，在蘋果橫掃2014年終市場後，我稍微對M9跟宏達電股價又有點期待了，期待這位世界知名的行銷戰略家能對hTC的品牌資產帶來不同的DNA翻轉......
