2011年度全球主要智慧手機品牌市場表現排名,諾基亞表現最差

SAMSUNG - 91M, 19% - Grew sales explosively and made huge profits - Grade A+

APPLE - 93M, 19% - Grew unit sales strongly and grew profits strongly - Grade A
HUAWEI - 20 M Sales, 4% market share, grew explosively and made profits - Grade A

ZTE - 12M units, 3% market share, grew massively while making a profit - A-

SONY - 27M sales, 6% market share - grew unit sales but was in and out of profits - Grade B-
LG - 23 M sales, 5% market share, grew strongly but made losses - B-


RIM - 53M units, 11% market share - grew modestly and remained modestly profitable - Grade C+

HTC - 45M sales, 9% market share - grew unit sales strongly and made profits - Grade C


MOTOROLA (GOOGLE) - 19 M units, 4% share - grew modestly but continued big losses - D+

FUJITSU - out of Top 10 - F
SHARP - out of Top 10 - F

NOKIA - 77M sales, 16% market share - lost sales massively and generated huge losses - Grade F-

來源:http://communities-dominate.blogs.com/brands/2012/02/smartphone-final-numbers-2011-all-the-stats-including-q4-by-handset-brands-operating-systems-and-ins.html
2012-03-19 21:28 發佈
為什麼Sony跟LG成績還比HTC好
Sony(SE)市佔不高還有幾季賠錢
LG它說成長強勁但也賠錢
莫非排名是依出貨成長率?
年成長率 季成長率?
HTC - 45M sales, 9% market share
SONY - 27M sales, 6% market share
LG - 23 M sales, 5% market share

有比SONY和LG差嗎?? 囧
jiajihuang wrote:
HTC - 45M ...(恕刪)


就報告來看...B- 比 C 高了一點
-------------------------------
23:47分

好吧 我認真去看了sony那段說明
它是用出貨量、市佔成長和利潤來做評比
sony 評價:B-
2010出貨: 9.5 M 市佔:3.2%
2011出貨:26.8 M 市佔:5.5%

HTC 評價:C
2010出貨:24.6 M 市佔:8.3%
2011出貨:44.6 M 市佔:9.2%

NOKIA 評價:F-
2010出貨:100.3 M 市佔:33.7%
2011出貨: 77.3 M 市佔:15.9%


newplaza wrote:
為什麼Sony跟LG...(恕刪)


因為SONY和LG...等品牌還有在攻零元手機(也就是一兩千元的)的市場~

所以銷售量還是會比單純販售智慧型手機的廠商還要高...

newplaza wrote:
為什麼Sony跟LG...(恕刪)


估計是因為hTC成衰退趨勢。


wl50281 wrote:
因為SONY和LG....(恕刪)


小弟有個疑問!那NOKIA為何會最差,他不是也有攻低價手機

不過HTC會輸SONY跟LG我很訝異
我認為在WP系統形成三國鼎立之前
NOKIA的狀況不會太好,現在推出610搶攻低階市場,增加市占率
另外M$獨厚NOKIA可能會讓其他廠商不會太用心的開發WP機種,可能有反效果,雖然LUMIA800真的好棒...(910快上市!!)
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