[新聞] 蘋果公布 "訂閱服務" 相關辦法；反托拉斯疑慮再起？

MWC 電信大展期間，蘋果也不忘製造一些新聞，2/15 正式公布 Subscriptions 相關辦法：

Apple 官網新聞稿

重點大概有下列幾個：

1. Subscriptions 訂閱服務包括雜誌、報紙、影片、音樂等內容；
1. 出版商透過 App Store 銷售的訂閱服務，蘋果抽成30%，與 In-App Purchase 相同；
2. 出版商可以保有不經過 App Store 的訂閱服務，例如透過自己的網站，但必須在 App Store 也推出相同或更便宜的訂閱價格；
3. 出版商將不可以在 App 內放上連結連接至 App Store 以外的網頁 (如自己的網站) 讓使用者購買相關內容產品。

Steve Jobs 親自說明:

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app. We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers.”