iPhone， iPod， 跟 iPad 都起了 Halo effect， 帶動電腦進入那些公司
美國過去 10年新起的科技公司十之八九拒絕用 Windows， 隨著那些公司的壯大，
而且那些新公司在美國可能影響力更大
因為 美國 2002 年的 S&P 500 （等於全美國前500最大公司）
現在只有 75家仍然還在，
所以 8成5 的大者幾乎都會大跌或破產，
Windows／Office 市場只會江河日下， 如今歐洲也是類似的態勢
根據歐洲蘋果電腦大盤商的數據：蘋果對企業用戶電腦銷售在歐洲已經連續4年， 年年倍增，今年預期還會倍增
“There is a big push from Apple onto the business side,” he said. “There are companies that have fully switched to using Apple computers in the workplace or are giving the choice to their users.”
Cooper’s sentiments are echoed by Apple’s logistics and supply chain management partner Syncreon, which delivers all Apple products exclusively in the UK and 80 per cent of products to Europe, according to IT director Niall O’Mahoney.
He told Computing that employees are now using Apple MacBooks in Syncreon’s offices as well, and Apple’s presence in the business sector is set to grow.
“They’re not straitjacketed anymore; in the past we always bought Dell and everyone had a Dell laptop and that’s now changed. It is a cultural thing.
“We’ve actually set up virtual area networks in our own organisation just for Macs and Apple products run on Intel processors, meaning they've come into the mainstream."
O’Mahoney said that in terms of volumes, Apple’s business has doubled every year over the past four years, and is projected to do so again. This year, the growth is expected to be contributed to by businesses to a larger extent than ever before.
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