當時做為蘋果 Internet Software and Services 部門頭頭的 Eddy Cue 向同事建言:
Having used a Samsung Galaxy, I tend to agree with many of the comments below (except moving off the iPad). I believe there will be a 7" market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, facebook and video very compelling on a 7". Web browsing is definitely the weakest point, but still usable.
本來 iPad mini 還只是從零件供應商流出來,只能算是捕風捉影的傳聞。但今年八月因法庭對戰,導致內部 email 被公開時,其實已經 99% 確證 iPad mini 的存在。所以目前蘋果的發展,應該暫時還未嚴重脫離教主規劃