According to the original article, "tucked away on the Freedom stand here @ CES was another Bluetooth offering, a Bluetooth gamepad which is designed to make playing games on smartphones much easier. The gamepad is naturally designed to have a PS2 look and feel. The product was so new it only had one driver for a Nokia smartphone. So the INQ snapped the gamepad with its own Nokia cameraphone. There should be quite a demand for that product once it's finished."
I've had my fingers crossed waiting for Dan East's fabled PS2 adaptor, but this is even cooler. Unfortunately, no release date or pricing is available at the time of writing.