‘Mulan’ drove Disney+ app downloads up 68% week-over-week, but didn’t beat ‘Hamilton’
Disney’s live-action remake of “Mulan” skipped theaters to instead stream on Disney+ over the weekend, for the added fee of $30. According to early data, the launch helped grow Disney+ mobile installs by 68%, compared with one week prior. Consumer spending in the app also grew by 193% during the same time period.