剛剛在 saabsunited 爬文......
看到一篇關於 SAAB DNA 的敘述 :
What GM did very well, back in 2006, was it allowed the construction of the Aero-X, this beautiful prototype and that was a kick-off point for the new Saab design DNA, which has been carried over very carefully and very elegantly into the new 9-5 and 9-4x, and you will see it also in the new 9-3 when it comes in two years from now.
So I think that truly, if we can only regain the customers that we've lost, Saab has a phenomenal business model. Saab doesn't need to become Audi and make a million cars. On the contrary, Saab should be different and you shouldn't see a zillion of them at every single traffic light because that's something that a Saab buyer doesn't want. The Saab buyer wants to have a car that is slightly out of the ordinary and that's what we will cater for.
So we don't want to build a product for everyone. It's just not what Saab needs to be. Independent thinking means you build a product for independent thinkers. Those people don't want to have the car that everybody else has.
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