像是他在中國市場目前的狀況已經算是被閹割了一大半,
可惜還蛋捲還是不了解, 除了車子的品質以外, 後勤服務也是仍持續銷售的主要因素
自從2013年, 蛋捲丟掉了中國的代理權之後, 以為他會痛定思痛, 開始從後勤服務開始考慮, 結果他今年的作法可酷了, 直接找一家市場行銷公司來負責他所有跨區域的媒體處理, 所以他的想法還是維持那種行銷重於服務, 只能說這種公司真的沒救了
以下來自 Marketing Interactive
Subaru shifts regional media buying account to Maxus
The Tan Chong Group has appointed Maxus to handle its regional media buying for Subaru. The duties will cut across the markets Singapore, Malaysia, Thailand, Philippines, Taiwan, Hong Kong, Vietnam, Cambodia and Indonesia.
Maxus is also tasked with creating a strategic council for campaign execution strategies for the brand. The agency was appointed following a closed door pitch and currently there is no time frame stated for the contract. Both Subaru and Maxus have confirmed the development.
JeryLime wrote:
不能說台灣的是閹割...(恕刪)</blockquote
