Cloudy Shiau wrote:
citroen較高階...(恕刪)
小弟約十年前曾去徳國旅遊過 在德國的高速公路最常看到的車型是 Ctroen Xantia
......
小弟現在也是開 Ctroen Xantia(96) 2.0 8v 已開了二十萬公里 毛病很少 還很好開
不過最愛還是XM
最近如果有多額外收入 會考慮換XM 畢竟 等級 配備 車身剛性等 真的有差(差很多)
Cloudy Shiau wrote:
citroen較高階...(恕刪)
Peugeot Citroën 可參看
http://en.wikipedia.org/wiki/PSA_Peugeot_Citro%C3%ABn
xy2006 wrote:
Peugeot Ci...(恕刪)
沒錯,這是Automotive News Europe於March 12, 2013 06:01 CET的實際報導:
http://europe.autonews.com/apps/pbcs.dll/article?AID=/20130312/ANE/130309964/psa-launches-new-brand-strategy-for-peugeot-and-citroen#axzz2NN9OA2to
目前的政策整理如下:
1. In the future, Peugeot and Citroen will target two different customer groups,...
2. The Peugeot brand will move more upmarket and aim to appeal to customers who want a traditional type of car.
3. Citroen will expand the brand's upscale DS line to earn bigger profits while mainstream Citroen models from the C1 to C5, the so-called C-line models, will be positioned slightly lower than the current cars.(This means PSA has ditched its earlier, three-level strategy for Citroen to have DS, C and Entry models by merging the latter two.)
4. Varin said Citroen will not become a low-cost brand while PSA brands boss Frederic Saint-Geours said the new positioning for Citroen's C-line models was decided back in 2009....
C-line Citroen models will offer a better cost of ownership and an optimized cost-to-function ratio, Varin said. They will have easy-to-use and practical technology while offering less mechanical refinement or raw power.
5. Peugeot will fill the slot between the DS sub-brand and the Citroen C-line models.
這樣看就很清楚了,
PSA要將之前市場接近的兩個品牌重新定位。
Peugeot提高市場定位,鎖定喜好傳統車型的客戶,
Citroen的DS將獲取更高的利潤,
而C系列去掉高價的工藝與驚人的機械動力,強調輕鬆易用與實用科技的配備,將是性價比最好的,但不是降低市場定位,
Peugeot填補Citroen的DS與C系列之間的市場,將會是PSA長久的政策。
另外,根據PSA的政策,最高端的技術都給了DS,而不是Peugeot先用,
還有,聽說了年底寶獅要進Citroen的車,不是DS,是C系列~
Autm wrote:
沒錯,這是Autom...(恕刪)
當定位DS為較高階時
自然會使用較新較好的技術和資源
只是之前也看到peugeot部份車種會先用
或許那時同級DS還沒出現
而PSA高層CEO Philippe Varin在2013發表這些計畫時
其中不就很清楚點出"Citroën and Peugeot are too close"
現今(2013前)peugeot和citroen定位過於接近??
所以我才不覺得Citreon從以前就一直是定位高於peugeot的品牌
看PSA的未來計畫
那更不會是
因為要看車種系列
二個廠牌的策略報導其中就指出了
Citroen stands for:
Fuel-efficient and environmentally friendly cars
Easy-to-use, less sophisticated technology
Purist design
Peugeot stands for:
Perceived quality and reliability
Elegant, dynamic designs that stand out from the crowd
Innovative driving experience and driving pleasure
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