Toyota dominates the map, as the most searched brand in 57 of the 171 countries we looked at, with BMW leading 25 countries and Mercedes-Benz 23.• Toyota was also the most searched globally with 7.8m searches per month, followed by Honda (7m) and Ford (6.4m)
Just five countries searched the most for a car brand founded in their own country (France – Renault, Germany – Mercedes-Benz, India – Maruti Sazuki, Malaysia – Perodua and Sweden – Volvo).