如果FLH真的會做行銷，FLH這幾年會連連失算？便宜又大碗還賣不出去？
我猜他們的市場研究是這樣做，
1.目標以奪下第一名市佔率為假設。
2.市調以整個台灣汽車市場為母體。
3.把手上能賣的車，以市調結果作包裝行銷。
4....
看得出來問題嗎？
FLH is endangered! The mainstream 4D sedan segment is predominated by Camry, leaving slim chance for the next-gen 4D mondeo. FLH is doomed if it doesn't avoid this confrontation. Instead, FLH should look to niche markets. Wagon or hatchback models might be the right answers.
An MIT wagon for some NT$800K, or an import for NT$990K, which is fun to drive and euro-stylish can certainly grab a market share. Given some time, the 5D mondeo may prove quality-enhanced and convince consumers again that Ford is not so bad. Then, Ford can see some chance. Only when Ford car owners are pleased with the reliability, can the reborn reputation bring up the 4D mondeo market potential.
So the right timing for presenting new Mondeo is------5D first, then 4D!!!
Following suite does not make any difference. Why not a bypass?
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