Canon DC及低階DSLR為何不統一型號呢?

millerliu wrote:
Canon DC中的...(恕刪)

Canon's new camera is a Rebel with a cause
BYLINE: By Alison Fahey
Advertising Age, August 13, 1990

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Canon USA later this month will introduce its EOS Rebel camera with an ad campaign starring a rebel in his own right, tennis ace Andre Agassi.

The $5 million-plus TV and print effort, via Grey Advertising, New York, shows Mr. Agassi in a variety of settings to illustrate the versatility of the new 35mm auto-focus single lens reflex camera.

The Rebel name refers to the camera's ability to "break out" or rebel against the limitations of ordinary SLR cameras, just as Mr. Agassi breaks from tennis traditions with his long hair and brightly colored clothes.

Canon says the Canon Rebel is the lightest auto-focus single lens reflex camera available and the smallest model in its EOS line of auto-focus SLRs. The Rebel also boasts the fastest auto-focus system ever offered in an entry-level SLR.

The Rebel, with a suggested list price of $300, will be available in stores early next month.

In one 30-second commercial to air on network and cable TV, Mr. Agassi appears sunbathing, driving a four-wheel drive vehicle and on the tennis court. He is never shown using the camera, but rather as a the subject of freeze-frame photographs.

"What is the image of a rebel?" asks the voice-over; Mr. Agassi replies, "Image is everything." The tagline is, "So advanced . . . it's simple."

The campaign includes a :15 execution and :25 versions that later this month will be tagged to mention Canon's sponsorship of the U.S. Open tennis tournament. In the fall, tags will mention that Canon is the official photographic consultant to the National Football League.

Print ads break in the September issue of Tennis and the Sept. 3 issue of Sports Illustrated as well as leading hobbyist magazines.

Mr. Agassi also appears in promotional material. Beaumont-Bennett, a Grey subsidiary, handles sales promotion.

He will be featured in more Canon commercials next year, most likely in ads for Rebel line extensions, said Grey Senior VP Jeff Levine.

Mr. Agassi in June signed a multiyear endorsement deal with Canon, joining a long list of sports personalities who have pitched Canon cameras.

The others have included retired tennis ace John Newcombe; golfer Ben Crenshaw, former football player Joe Theismann and former tennis pro Tracy Austin.

Camera
The New York Times. November 24, 1991, Sunday, Late Edition - Final
BYLINE: By John Durniak; John Durniak is a freelance writer, editor and consultant on photography.

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To avoid failing in the marketplace, most new cameras have to offer something for everybody. Manufacturers hope to do the virtually impossible: appeal to both the beginner and the expert. The ideal product would be easy to use for the amateur with absolutely no knowledge of photography, and a challenge for the expert who knows it all.
With these concerns in mind, Leica, Konica and Nikon have each introduced a new camera recently. Together, they demonstrate that as technology advances the art of camera design, cameras become harder to choose but easier to use.

The new Leica Mini, which follows the fully automatic Leica AF-C1, is a second step toward a new market of amateurs, as well as professionals who want a small but good, easy-to-carry camera. It is smaller and simpler than the AF-C1, which was introduced a year and a half ago.
Over the past 50 years, professionals have used Leicas to produce the best in photographic fine art and journalism. Here's how the manufacturer describes its newest model: "Fully automatic, super compact mini-camera with Leica Lens Elmar f/3.5/35 mm. For photographic notes and superb snapshots. The ideal Leica for the whole family."

For the expert, that means a camera with a Leica body and an Elmar lens. The Leica design comes from Germany, but the camera is manufactured in Japan. Another plus for this camera is that Leica has an strong reputation for quality control.

The Leica package comes with an impressive portfolio, including a detailed instruction book. The list price for the Leica Mini is $415 ($450 with a data back feature, which prints the shooting date on the picture).

Konica felt so strongly about its new line -- featuring the Aiborg 35-millimeter compact ($510) -- that it rented the Meadowlands Stadium in New Jersey in September to announce it. Konica describes the design as "futuristic, black, ellipsoidal." Most people do a double take on seeing the Aiborg for the first time, since it looks like something out of Darth Vader's world.

This is a pocket-sized camera (6 by 3 1/2 by 3 inches) with autofocusing. Its zoom lens is packed with new features. It is billed as the first camera to include a "moving-frame auto-focusing system." By using the zoom/focus field button to manipulate the image in the viewfinder, the photographer can determine which area of the picture should receive focus priority.

Another compelling feature is that it has automatic parallax compensation for close-up work. As the camera closes in on the subject, an auto-focus frame changes electronically to show what the camera is seeing.

It is hard to believe that a camera this small has a built-in zoom lens that runs from 35 to 105 millimeters and 19 preprogrammed settings for different kinds of photography -- night scenes, portraits, shooting from a television screen, one-push multiple exposure, spot metering, montage backlighted subject, contrast control, montage, long exposure control and time lapse -- and seven flash controls. The built-in flash recharges in about four seconds.

In terms of what the Nikon 5005 has to do -- compete against the best-selling 35-millimeter camera, the Canon Rebel -- it should be named "the Rebel fighter."

Nikon is marketing the 5005 for the same audience as the Rebel: "beginners who want simple operation, yet are ready for the superior results of a single lens reflex camera with high-quality interchangeable lenses . . . advanced automation and creative control." The list price is $485. These are among its features:

*An auto-exposure lock button. By pointing the camera at a scene and then pressing this button, automatic exposure is locked in. The photographer can compose the picture and shoot when ready.

*An auto-multiprogram, which enables the photographer to use the 5005 like a point-and-shoot camera.

*A dial for the shutter speed and another for the aperture. These are set conveniently on top of the camera.

*Built-in, pop-up flash. When light is low, the camera will recommend that you use it. The flash does not pop up automatically.

*A focus selector. A small knob to the right of the lens enables the photographer to switch back and forth from manual to automatic focus.

*An automatically activated focus tracking system, which works continuously while a subject is moving.

The 5005 takes just about every Nikkor AF lens and most non-auto-focusing Nikkor lenses.