我也認同沒有所謂一定的品牌忠誠度,東西品質好,價格ok就買囉,的確沒有100%的偏向喜好
可是呢
DELL一定 100% 列入我選擇電腦的黑名單
希望不管DELL認不認帳,其他企業能夠以此為借鏡,不要學DELL這個壞榜樣呀
讓我想到之前看新聞,大陸很喜歡一些流行語『河蟹』、『釘子戶』、連『CNN』都被拿來當比喻
『你這個人怎麼那麼"呆鵝"』 不知道能不能拿來替代某些句子 = ="
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題外話,wiki(維基)也記載了台灣DELL的事件了,他們這次的"行銷手法"大成功了
可以拿獎了吧。
http://en.wikipedia.org/wiki/Dell
* On June 25, 2009, Dell made a major pricing error on its web page in Taiwan that caused all of Dell's product to be labeled around $200 lower than the intended price[citation needed]. This caused about 140,000 monitor orders to be submitted to Dell Taiwan[citation needed]. After a week of investigation, Taiwan's Consumer Protection Commission has ordered Dell to at least sell each customer one monitor at the $15 price due to pricing error, and then offer a discount on additional monitors ordered. However, Dell refuse to comply and Dell is still in discussions with Taiwan's authorities[citation needed].
* On July 5, 2009, following the previous incident, Dell again hit by major pricing error in Taiwan. Dell labeled its Latitude E4300 laptop PCs price (that normally cost $2,101.34) as $563.40 on its online sales page for 8 hours, netting around 40,000 orders of the product, said Taiwan's Consumer Protection Commission[citation needed]. The company apologized for the errors and offered customers $90 coupons to people who had purchased computers at misprinted prices. However, the Taiwan Consumer Protection Commission claimed it "cannot accept" such response, suspecting that Dell is using pricing errors as a advertisement or is collecting customer information in a illegal way[citation needed]. The whole incident is still in discussions between CPC and Dell Taiwan[citation needed].
http://zh.wikipedia.org/w/index.php?title=%E6%88%B4%E7%88%BE&variant=zh-tw
大規模網頁錯價事件
戴爾電腦在2009年6月與7月,在台灣版的銷售網站連續發生了非常大規模的網路標價錯誤事件,首先是在6月25號晚間9點至26號早晨6點期間發生全站產品折扣七千的事件,導致湧入4萬3千多筆訂單,訂購將近14萬台平面顯示器,戴爾在長達一星期的磋商後,拒絕消保會至少按價每人出貨一台的建議,僅願意提供一千至三千左右的不等的折扣券補償[3],然多數消費者表示其折扣券與誠意不足無法接受,而爭議尚未結束之時,又於7月5日凌晨12點至早晨10點之間發生筆記型電腦更換顏色即可多折價四萬多元的狀況。[4] ,再度導致了約近一萬五千筆,共近五萬台筆記型電腦的極大量訂單湧入[5],導致消費者開始質疑戴爾是否有意圖藉機宣傳、惡意騙取消費者個人資料[6]或對於網路銷售的管理十分無能。 同時,戴爾台灣區總經理廖仁祥也表示「網路直銷業務佔全球戴爾業務相當大比重,不過在台灣,透過網站採購的中小企業與一般消費者占戴爾營收不大。」[7]引發消費者對戴爾不重視台灣的零售市場的疑慮。 相對於IBM、惠普和日本丸紅等國際大廠錯標後都照單全收[8],此次戴爾片面取消訂單的做法已涉嫌違反民法153條的誠信原則,也使得台灣消費者對於戴爾品牌失去一定程度的信心。