Think Different

重看了一次MacWorld Expo 1997以後﹐把最後面﹐最有意義的一段話給節錄下來：

Lastly, I want to just talk a little about that Apple and the brand, and what it means to a lot of us. You know, I think you always have to be a little bit different to buy an Apple computer. When we shipped the Apple ][, you had to think different of that computer. The computer were these you saw on the movies, they occupied a giant room, they weren't these things that you have on your desktops. You had to think differently because there wasn't any software, at the beginning. You had to think differently, when one of the first computers arrived at schools, where there were never been one before, it was an Apple ][. I think you have to think really differently when you bought a mac. It was a totally different computer, we've been in a totally different way, use totally the different part of your brain. And it opened up a computer world for a lot of people, who thought differently. You were buying a computer with installed base of one, you had to think differently to do that. And I think you still have to think differently to buy an Apple computer. And I think the people do buy them, do think differently. And they're creative spirits of this world. They're the people not just out to get their jobs done, they're out to change the world. And they're out to change the world using whatever great tools they can get, and we make tools for those kinds of people. So hopefully, what you've seen here today, are some of the beginning steps that give you some confidence that we too, are going to think differently. And serve the people that have been buying our products since the beginning. Because a lot of time people think they're crazy. But in that craziness, we see genius, and those are the people we're making tools for. Thank you very much.

-Steve Jobs, Apple CEO, in MacWorld Expo 1997 Keynote