Same like you, I bought the panasonic SD reader, and later found that actually we need to have the (free) jukebox still...I have been looking for the jukebox for looong time, no luck. I was later using the Itune to convert, and I found that the sound quality is superb, try it. Good luck.
but i am using v801sa, not 903sh..... is that i-tune works on it? use i tune and then use the card reader? What is the procedure? new user....please help