Sony CEO thinking over Ericsson joint venture: report
Wed Aug 27, 6:36 PM ET
FRANKFURT (Reuters) - Sony's (6758.T) joint venture with cell phone maker Ericsson (ERICb.ST) must do better, Sony's chief executive was quoted as saying by a German newspaper on Wednesday.
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Asked whether Sony is planning to end its Sony Ericsson joint venture, Howard Stringer told Die Welt: "It's certainly been a difficult year but buying out a partner is never an easy thing." Sony lowered its group net profit forecast for the year to March by 17 percent, citing a slump at Sony Ericsson and weakening prospects for its electronics division amid tough price competition. "We have to work together again as we did two years ago. Or the joint venture will have to find its own solution," Stringer said. He added that it was hard for a company to be as nimble as possible when it works in a joint venture. "You're always engaged in discussion and negotiation. We and Ericsson are always discussing ways of making Sony Ericsson as successful as it possibly can be," he said. (Reporting by Sylvia Westall; Editing by Greg Mahlich)
法蘭克福(路透社) - 一間德國報紙於 27/8 (週三) 引述 SONY CEO Howard Stringer 的說話 「Sony 與手機製造商 Ericsson 的合資公司必須做得更好」
SONY CEO Howard Stringer 被德國 Die Welt 報社問及是否打算終止 Sony Ericsson 合營公司,Howard Stringer 表示:「這當然是困難的一年,但收購一個合作夥伴,是從來不是一件容易的事」。SONY 調低至下年三月份集團淨盈利預測 17 % ,主要因為 Sony Ericsson 及 Sony 電子產品部門面臨嚴峻的價格競爭。
Howard Stringer 進一步說明:「我們必須攜手合作,就如兩年前一樣。若做不到,這間合資公司將必須自己找到解決方案」 「一間合資企業,是很難作出敏捷的決定」
他補充:「我們從來會討論和談判,我們和 Ericsson 一直在始討論如何使 Sony Eriicsson 邁向成功。」